Personal information is defined as information about your identity. This includes e.g. information such as name, address, telephone number, e-mail address. When ordering our newsletter, tickets or our kultCARD, we need your name and address as well as other information so that we can provide the services requested or the delivery of our product. The processing of personal data takes place exclusively for the fulfillment of the requested service and for the preservation of own justified business interests.
The use of our site is possible without an indication of personal data. Different regulations may apply to the use of individual services on our site, which will be explained separately in this case below. Your personal data will only be processed by us in accordance with the provisions of the European Union and German data protection law. Data is personal when it can be clearly assigned to a specific natural person.
The legal basis of data protection can be found in the General Data Protection Regulation of the EU (GDPR) as well as in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). The following regulations inform you about the type, scope and purpose of the collection, use and processing of personal data by the provider:
Kultur, Tourismus und Messebetriebe Zwickau GmbH (Kultour Z.)
Telephone: +49 (0) 375 2713-110
We point out that Internet-based data transmission may be vulnerable, but we take all possible measures to protect against access by third parties.
People under the age of 18 should not submit any personal data to us without the consent of their parents or guardians.
Collection and processing of personal data
We collect and process personal data only for the following purposes:
- Order processing, in accordance with Art. 6 para. 1 letter b of the GDPR
- Processing of ticket reservations, in accordance with Art. 6 para. 1 letter b of the GDPR
- Processing of kultCARD memberships, in accordance with Art. 6 para. 1 letter b of the GDPR
- Responding to requests in accordance with Art. 6 para. 1 (a) of the GDPR
- Provision of newsletter advertising, in accordance with Art. 6 para. 1 (a) of the GDPR
The provision of personal data is necessary in order to fulfill the purposes stated here. Non-provisioning can not fulfill the respective tasks.
It may also be necessary to maintain customer relations, so that we or a service provider contracted by us can use this personal information to inform you of new offers from us.
Other service providers
For administrative and technical reasons, the following service providers also gain access to personal data sent to us via this website for the purpose of processing ticket reservations, kultCARD memberships and the provision of newsletter advertising:
ö_konzept – Agentur für Werbung und Kommunikation GmbH & Co.KG
Telephone: +49 (0) 375 21194-10
Fax: +49 (0) 375 21194-19
Any other transfer of your personal data to third parties will not take place without your explicit consent. The collection of personal data as well as their transmission to government institutions and authorities entitled to receive information only takes place within the framework of the relevant laws or insofar as we are obliged to do so by a court decision.
Our employees and the service companies commissioned by us are obliged to observe secrecy and to comply with the provisions of the BDSG, the TMG and the GDPR.
Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.
Rights concerning collection and processing of your data
You have the right to information, correction, deletion and restriction of the processing of your personal data. You also have the right of opposition, data portability and the right to revoke your consent to the collection and processing of personal data at any time. According to Art. 77 GDPR, you also have the right to complain to a supervisory authority if you believe that the processing of your personal data is unlawful.
Data protection supervisor
Do you have questions or do you think that the processing of your personal data is not legal? Then you can contact our responsible data protection officer and ask for verification: firstname.lastname@example.org.
For organizational and technical reasons, the following data is automatically stored when using our Internet pages: the names of the pages accessed, the browser and the operating system used, the date and time of access, used search engines, names of downloaded files and your IP address.
We evaluate these technical data anonymously and only for statistical purposes, in order to constantly optimize our website and make our offers even more attractive. These anonymous data are stored separately from personal information on secure systems and do not allow any conclusions to an individual person.
There are additional terms and conditions for our kultCARD. These can be found here.
Subscription of our newsletter
On the website of the Kultur, Tourismus und Messebetriebe Zwickau GmbH the users are given the opportunity to subscribe to the newsletter of our company. Which personal data are transmitted to the data controller when the newsletter is ordered, results from the input mask used for this purpose.
The Kultur, Tourismus und Messebetriebe Zwickau GmbH informs its customers and business partners at regular intervals by newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by an affected person for the first time for newsletter mailing using the double-opt-in procedure. This confirmation email is used to check whether the owner of the e-mail address as the person concerned authorized the receipt of the newsletter.
When registering for the newsletter, we also store the IP address of the Internet service provider (ISP) of the computer system used by the data subject at the time of registration and the date and time of registration. The collection of this data is necessary in order to understand the (possible) misuse of an affected person's e-mail address at a later date and therefore serves as legal safeguard for the controller.
The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. In addition, subscribers to the newsletter may be notified by e-mail if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. There will be no transfer of the personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be terminated by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website, or to inform the controller in a different way.
Our newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, we may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.
Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. We automatically regard a withdrawal from the receipt of the newsletter as a revocation.
Contact possibility via the website
Our website contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.
Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
Session-Cookie (Provider: zwickautourist.de, Purpose: Establishing a connection to the website, Storage life: session end)
Cookie-Notice (Provider: zwickautourist.de, Purpose: Storage of the user decision to use analytical cookies, Storage life: 1 month)
Google Maps Embed (Provider: zwickautourist.de, Purpose: Storage of the user decision to display the route map with Google Maps, Storage life: session end)
YouTube Video Embed (Provider: zwickautourist.de, Purpose: Storage of the user decision to display a YouTube video, Storage life: session end)
Vimeo Video Embed (Provider: zwickautourist.de, Purpose: Storage of the user decision to display a Vimeo video, Storage life: session end)
Google Analytics (Provider: Google, Purpose: Collection of anonymous usage statistics for the website with the user's consent, Storage life: 24 months, Contradiction links: https://tools.google.com/dlpage/gaoptout - desktops only / Decision change in the cookie notice - all devices)
Google Maps (Provider: Google, Purpose: Collection of anonymous usage statistics for Google Maps, Speicherdauer: 24 months / partly persistent, objection possible via browser settings)
YouTube (Provider: Google, Purpose: Collection of anonymous usage statistics for YouTube, Speicherdauer: 24 months / partly persistent, objection possible via browser settings)
Vimeo (Provider: Vimeo, Purpose: Collection of anonymous usage statistics for Vimeo, Speicherdauer: 24 months / partly persistent, objection possible via browser settings)
Google Analytics (with anonymization function)
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising. The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States. For the web analytics through Google Analytics the controller uses the application "_gat. _anonymizeIp".
By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements. The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America.
Google may pass these personal data collected through the technical procedure to third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs. In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under https://marketingplatform.google.com/about/analytics/terms/us/. Google Analytics is further explained under the following link https://www.google.com/analytics/.
This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO. Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.
On this website, the controller has integrated components of YouTube. YouTube is an Internet video portal that enables video publishers to set video clips and other users free of charge, which also provides free viewing, review and commenting on them. YouTube allows you to publish all kinds of videos, so you can access both full movies and TV broadcasts, as well as music videos, trailers, and videos made by users via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, UNITED STATES. The YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding YouTube component. Further information about YouTube may be obtained under https://www.youtube.com/yt/about/en/. During the course of this technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in on YouTube, YouTube recognizes with each call-up to a sub-page that contains a YouTube video, which specific sub-page of our Internet site was visited by the data subject. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google will receive information through the YouTube component that the data subject has visited our website, if the data subject at the time of the call to our website is logged in on YouTube; this occurs regardless of whether the person clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desirable for the data subject, the delivery may be prevented if the data subject logs off from their own YouTube account before a call-up to our website is made.
YouTube's data protection provisions, available at https://www.google.com/intl/en/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.
Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.
If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
Our social media appearances
Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be found below.
Social networks such as Facebook, Google+ etc. can generally analyse your user behaviour comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered.
In detail: If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.
Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.
Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).
Responsibility and assertion of rights
If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook).
Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.
The data collected directly from us via the social media presence will be deleted from our systems as soon as the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular, retention periods – remain unaffected.
Individual social networks
We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified under the EU-US Privacy Shield.
We have signed an agreement with Facebook on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Facebook are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link:
You can customise your advertising settings independently in your user account. Click on the following link and log in:
Should you be recognizable on an image on our website and disagree with its publication, you have the right of deletion of the affected image at any time. Please contact us by email at email@example.com.